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Secretly, you want them to visit your blog, follow you on social media, and ultimately become your best friend forever. ” But just because it’s possible doesn’t mean it’s likely. You meet your handsome guy or beautiful gal at a restaurant for your first date. But instead of greeting you or even acknowledging you, your date just starts talking. It’s validation that their work is reaching people. It’s also possible to stumble into marriage, kids, and a house with a white picket fence even if you turn up to your first date with a mustard stain on your shirt and used the pickup line, “Did you hear about Pluto? Hopeful, you take a deep breath, smile, and say hi. And bloggers love when the comment count for their posts get higher and higher.

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Do they believe greetings are an outdated ritual from a bygone era? You must have a reason to want to connect with them over any of the other million bloggers you could be trying to connect with at that moment. And the more unique your insight, the more memorable your comment will be and the more you’ll stand out.

Do they think robots wrote the post instead of a human being? When you’re on a date, you pay the other person a compliment. You’ve chosen to read their post instead of another. But the more personal your insight, the more unique it will be.

If you’re hoping to catch the attention of bloggers and strike up a relationship, a healthy dose of proper etiquette can go a long way. If you are prone to misspellings, copy the name so you can paste it into your comment. Did you want the author to expand on a certain point? Asking thoughtful questions is an excellent way to build relationships because it starts a one-on-one conversation with the blogger. How To Do It Andrew Warner went the inquiry route after reading Andrianes Pinantoan’s blog traffic case study: Were 10 ideas presented in the post, but you know an 11th? Sometimes they’ll even update their post in light of your comment – which is a major validation of your ideas.

Or are they simply too lazy to scroll back to the top to find the author’s name? How To Do It This one’s so simple, it shouldn’t need explanation. Scroll back to the top of the post and find the author’s name. Was an idea presented in the post that you didn’t fully understand? And it’s a great way to introduce yourself to bloggers you enjoy. If your comments enhance the overall value of the post, few bloggers will fail to see the benefit of your contribution.

Imagine you’re on a date and, halfway through, your date suddenly asks if you have life insurance. It comes across as a cheap attempt to peddle your lemonade on their lawn. When you comment on a post after skimming it or — worse — not reading it at all, you greatly increase the chances you’ll say something silly. Ask them what music they like, and they’ll take you on a 12-minute journey into the minutia of John Mayer’s latest album. It could be the other person actually saying, “I enjoyed myself and would like to see you again.” Whatever form it takes, it sends the message that this date was not just a one-off.

You try to wave it off, but they begin discussing rates and policies with you. And usually it won’t matter how insightful your words are or how relevant your link may be; the blogger will feel an irresistible urge to kick you off their property. Yes, reading a post thoroughly before commenting takes time. One-sided conversations on a date are not much fun and neither are blog comments that last forever and a day. And when wooing a popular blogger, you’d be smart to let them know you’re interested in a longer-term relationship too.

You’re no longer just an unfamiliar name making a comment that could have been left by anyone … How To Do It Don’t worry about channeling Herman Melville; remember, comments don’t have to be long to be effective.

You do that by making a positive impression and then building upon it. When you share a personal insight, bloggers can more easily relate to you.

Ever been on a date with someone from Match or e Harmony who didn’t bother to read your profile? ” they’ll ask despite your profile’s thousand-word tribute to paper mache. ” they’ll suggest despite your publicly stated veganism. Many great comments are on the longer side, but be careful not to confuse quantity with quality. That’s why great blog comments make a promise at the end. I enjoyed this so much I want to keep the party going! Read the blogger’s other posts, and leave more comments.