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However, a research paper published in the Proceedings of the National Academy of Sciences in 2013 states that online dating is, on average, “associated with slightly higher marital satisfaction and lower rates of marital break-up than meeting a spouse through traditional (offline) venues.” A.

Because of people’s busy lifestyles nowadays, many of them don’t have time to join the dating game the traditional way.

Unlike social media such as Facebook, wherein connecting with friends’ friends can lead to serendipitous meeting/dating, online dating is a specialized, targeted and customized service. It so happened that one of the founders of is a friend of mine in grad school, and he offered to give me access to their company’s dataset.

I believe this trend will continue and the market will keep growing. We analyzed the profiles and behavior of 200,000 individuals who use the site so we can help the company design a better recommendation system.

Attractiveness in this context refers not only to the person’s physical characteristics, such as appearance, gender, age, height and weight, but also to his or her personal profile such as geographic location, occupation, income, education, religion, marital status, number of children, home and car ownership, hobbies, interests, ambitions, smoking and drinking habits and so forth.

Yizhou Sun, recently used data from Baihe.com, one of the leading dating websites in China with 60 million registered users, to develop a recommendation system that would help those seeking romance find a good match. When it comes to looking for potential dates, men in particular tend to be focused on their own interests and are oblivious of their “attractiveness” toward their possible dates, while women are more conscious of their own attractiveness.

Ivy Date The duo created a second website, Ivy Date, to allow love-searching students to get in touch with current students and alumni at the eight Ivy League schools, as well as MIT, Stanford, Oxford, Cambridge, and the London School of Economics.

n Choose Two A student's friends can help him find love with n Choose Two.

These activities allow us to learn a lot about a user's taste and attractiveness.

In China, people also pay attention to their respective astrological animal signs to check for compatibility. It’s much more effective to make recommendations based on a user’s past activities, that is, who they have contacted and replied to, than on their profile information.

Only time will tell whether or not relationships will develop as well.

Finding love over the Internet is a thriving industry here in the U. The problem is that once people meet their partners and start a relationship, they go offline.

This is a big project involving a lot of time and resources, but we’re hopeful this would happen in the near future.