To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.
Big and completely consumed by her obsession for name-brand accessories.2 hr 25 min Follow the movie on Facebook Plot Summary Four years after the earlier adventures of Carrie Bradshaw (Sarah Jessica Parker) and her best gal pals, she and her intermittent lover, Big (Chris Noth), are in a committed relationship.Information such as this empowers parents when making difficult decisions as to what they do and don't allow their young daughters to watch. Any information which could help stop even one child aborting her child has to be welcomed.' There is increasing concern on both sides of the Atlantic about the number of youngsters becoming pregnant.Britain has Europe's highest teenage pregnancy rate, nearly double that of the U. Previous studies have found that teenagers who watch TV shows and music videos with a high sex content become sexually active earlier and have an increased risk of contracting diseases.To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.
The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
The program was complemented by a variety of digital, event and social activations.
Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.
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