And the rising age of Facebook users may also have an effect on the patterns that Hall found.
While it’s possible that people who meet and marry via social networking sites may always be from a young demographic, it’s also possible that as more people join the site, including those who are looking for a second chance at love later in life, could drive that average age up.
Facebook says it has had a lot of complaints from users about the prevalence of dating ads in the past, so it is continuing to be strict.
MORE: Inside Tinder: Meet the Guys Who Turned Dating Into an Addiction “It was really, really astonishing, since [romantic relationships] aren’t the purpose of these sites,” he says of the data, which came from e Harmony, the online dating service.Hall decided to investigate the connection, and learn more about who was meeting their significant other this way, and how well these marriages fared.“It’s a good place to do some investigating and a good place to learn about people that doesn’t carry the self-presentational weight of creating an online dating profile.” The fact that most of the marriages were among African-Americans could reflect the fact that at the time the data were collected, between 20, African-Americans and Latinos were over-represented on social networking sites compared to their proportions in the general population.For these groups, he says, such sites may have been a way to expand their already close-knit network of friends to include others like them, but not yet part of their local connections.If you're a dating site, Facebook is your Super Bowl.
But you won't see a bunch of smaller, niche dating sites advertising there. And they're going to stay banned, Facebook tells Business Insider.The problem is that several major dating site brands — like Zoosk, and e Harmony — are allowed to advertise on Facebook.But Facebook isn't taking new clients, clients who cannot follow Facebook's rules (ads must be tasteful), and clients who do not have a pre-existing relationship with Facebook sales staff that dates back to sometime in 2013.MORE: Online Dating Doesn’t Just Save You Time, It Saves You at Least ,400 And when the participants were compared on marital satisfaction, the partners who met via social networking reported being just as happy as those who were introduced on online dating sites, which tout their compatibility benefits, and more satisfied than those who met on online communities, which nurture conversations among people with similar interests and beliefs.What surprised Hall even more, however, was that the social networking-based relationships were happier than those that began offline, in traditional ways such as being introduced by mutual friends.He has 0,000 or more to spend on ads, but Facebook declines to take his money.